Very Important Information!
If your a business owner or considering to become one. Than it’s important for you to read this article. Please make the effort to carve out some time immediately. Find a quite place to read this page in its entirety. Deciding to skip any part of this could cost you a substantial amount of money.
Business Strategy
Lack of funds means less flow of money. Less spend will effect businesses. This will give ripple effect for unemployment to rise very quickly.
If you are a business owner, you will have to make drastic changes to shield yourself from this downturn.
This could mean a complete overhaul on the marketing and sales department.
However please do not despair. By the time you complete this article you will be left with powerful information that would help you to put you ahead of the game. Lets delve into this straight away:
Why People Buy!
It has long been believed people buy because of ‘need’. This is not the case. People buy because of ‘want’. I’m sure you have come across this yourself while purchasing items. For instance everyone will come up with a logical reason why they got that expensive phone or car.
Although logic is an important component, it is not what makes people part ways with their hard earned cash. The truth behind this is not because of logic. This has never been the underlying reason.
There is only one other a much stronger reason – Emotion!
People buy on emotion and justify with logic
Emotional Reasoning
This simple component is the driving factor that will make or break your sales. There are five emotional factors you need to consider. These control buying behavior:
• Love
• Pride
• Fear
• Guilt
• Greed
The more of these you can cover with your selling strategies the better it is for your bottom line. You should try to use ALL of these on your promotions. The exceptional sales person weaves these emotional factors while presenting to prospects.
Be A Guest, Not A Pest
Make your presence known to the prospect as a welcome respected expert and trusted adviser is much easier way to convert than compared to cold calling. This could be done by:
• Placing ads in the local newspaper and magazine.
• Become a host on Radio talk shows as an expert in your field.
• Attend local events for networking.
• Go to speaking conferences and give a talk.
• Partner up with a non-competetive organisation to help better promote youself.
Lead Generation Advertising
This is one of the best methods to get hot qualified prospects to contact you. To generate a prospect list is to give them an incentive to reach out to you. This could entail:
• Free Gift.
• Promoting a Free Report that would prove useful to the client.
• Product at special offer.
• Two or more products for sale a reduced price.
The Mightiest Weapon
One of the most powerful arsenal a sales person case yield to conversion is Proof. The overwhelming quality and quantity of proof is needed. There are different types of proofs:
• Facts and Figures.
• Physical demonstrations.
• Pictures and Photos.
• Client Testimonials.
• References and Guarantees.
The best type of proof is testimonials. When a prospect doesn’t know you than a third party reference about your organization is powerful enough to sway the prospect to convert. The best place to generate these would be contact your previous client’s and ask them to write a sentence or two about their experience with you and the product.
Review Three ‘M’ Components
Before spending any money on promotion you have to review the following three components in sequential. These are:
• Message
• Market
• Media
Very often companies will focus their time, money and effort on the ‘Media’ component but forget the first two.
Message
This component is a review on the right content being released to the market. It is imperative this done correctly to persuade the prospects to respond. This component requires marketing skill and know how on content that is written.
Market
Target Market is key to making sure the message is sent to the right people for maximum conversions. It doesn’t matter if the message is clear or not. If it is promoted to the wrong market the message is fallen on deaf ears. For instance if an internet banner ad campaign about a skin care product for younger skin is shown to young males aged between 18-25 as apposed to people aged 50+. The campaign will most likely to fail.
Media
This component is to review all media vehicles and choose the best one for maximum conversions. The decision for this is on the target market behaviors. You have to be familiar with your target market well enough to know where they go to shopping. What newspapers and magazines do they buy. What radio stations do they listen. Which cinemas do they go to watch movies. What are their pet habits. If you have a good enough outline answers to these questions you will be able to choose the right media vehicle to better target the market with the correct message for conversion.
Know Your ABCs
Irrespective on the situation of your promotions. They always have to follow the ABC rule. This stands for ‘Always Be Closing’. Become a courageous assumptive closer on all communication outlets.
Yes or Yes Approach
Use the ‘Yes’ or ‘Yes’ over the close, avoid offering up the ‘Yes’ or ‘No’ decision. This means offer the prospects multiple product deals. This could be packages: Basic, Standard or Premium. This gives the prospects the to choose the right product for them with no pressure. There are many situations when a client choosing the basic package at first will change to the premium package afterwards.
Presentation
Have a carefully prepared and practiced million dollar sales presentation that you have confidence in and rely on. Pros do not wing it, amateurs do.
Headlines
The ad is won or lost 70% of the time just from the headline. Summarize and incorporate your USP. Use headlines in all media outlets including speeches, ads, letters, and even verbally when starting a conversation in person or over the phone.
Bespoke 100%
Follow the process of Diagnosis, Detection, Customisation, Prescription. Only the lowest levels of selling professionals involve force fitting, one standard solution to every customer’s solution. People prefer what is designed specifically for them.
These new strategies could totally enhance your conversions to a new level. The tips will help you to get to the right path by potentially getting amazing results. It will also place you to become light years ahead of your competitors.
Final Thoughts
The tips outlined here will help you to get to the right path by potentially getting amazing results. It will also place you to become light years ahead of your competitors. These new strategies could totally enhance your conversions to a new level.
Khan Direct Consulting
Right now for a limited time only. A FREE 20-minute consultation on initial meeting is available to you. In it You will receive:
1. Twelve items checklist guaranteed to make high impact on your business.
2. Different Successful ads for the right environment.
3. Construct a lead generation program to collect high-qualified prospects.
4. Methods on audience to conversion.
You will get this information without paying a single penny. I look forward to working with you
To You Success.
Ali Khan