In this book, you will discover:
- 50 proven techniques to help you generate more sales leads from your next marketing campaign. Page 16.
- How to write a Yellow Pages ad that makes your phone ring off the hook.
- 4 steps to selecting a response-boosting premium. Page 9.
- Estimating direct mail response rates. Are yours in line with the norm? Page 47.
- 31 ways to make your ads generate more inquiries. Page 6.
- The awesome power of the “takeaway close.” Discover how to increase the prospect’s desire for your product by telling him he can’t have it! Page 44.
- 10 tips for filling your trade show booths with qualified prospects. Page 23.
- Forget the “golden rule.” the “silver rule” of marketing works even better! Page 3.
- 5 battle-tested methods for getting Web site visitors to give you their names and e-mail addresses – and opt into your permission-based e-list. Page 51.
- How to do a PR campaign that gets you not just publicity but hundreds, even thousands, of ready-to-buy sales leads! Page 41.
- Increase your lead-generating promotion’s selling power with the 5-step motivating sequence. Page 12.
- And more.