My Portfolio

Google Ads Setup & Management

Google Ads
• Account Setup & Configuration: Creation or optimization of a Google Ads account.
• Keyword Research & Strategy: Comprehensive keyword research to target relevant search terms.
• Campaign Structure & Setup: Design and organization of campaigns (Search, Display, Video).
• Ad Creation: Development of ad copy, display ads, and video ads.
• Bidding Strategy & Budget Management: Optimization of bidding strategies and budget.
• Targeting & Audience Segmentation: Setup of location, device, and remarketing targeting.
• Conversion Tracking Setup: Setup of Google Ads and Tag Manager for tracking conversions.
• Ad Extensions: Setup of ad extensions to improve ad visibility and CTR.
• Performance Monitoring & Optimization: Regular monitoring and optimization of campaigns.
• Remarketing Campaigns: Creation of custom remarketing campaigns.
• Reporting & Analysis: Monthly reports on key campaign metrics.
• Ongoing Support & Adjustments: Continuous adjustments to optimize campaigns.

Facebook Ads Setup & Management

Facebook Ads
• Account Setup & Configuration: Creation or optimization of Facebook Ads Manager.
• Audience Research & Targeting: Research and segmentation based on demographics and interests.
• Campaign Strategy & Planning: Development of a comprehensive campaign strategy.
• Ad Creation: Design and creation of images, videos, and carousel ads.
• Pixel Setup & Conversion Tracking: Installation of Facebook Pixel and custom conversions.
• Bidding & Budget Optimization: Optimization of budget and bidding strategies.
• Ad Placements: Strategic selection of placements (Facebook, Instagram, Messenger).
• Remarketing Campaigns: Setup of dynamic remarketing ads.
• Performance Monitoring & Optimization: Continuous monitoring of key performance metrics.
• Reporting & Analytics: Weekly or monthly reports on campaign results.

Display Ad Creation & Management

Banner Ads
• Ad Strategy Development: Collaborate with the client to define the goals and target audience for banner ad campaigns.
• Custom Banner Design: Create visually appealing and brand-aligned banner ads optimized for various display networks (Google Ads, Facebook, etc.).
• Ad Copywriting: Craft compelling and concise ad copy that grabs attention and encourages clicks.
• Target Audience Research: Perform in-depth audience research to ensure the ads are shown to the right people at the right time.
• Ad Size Optimization: Design banners in multiple sizes and formats (e.g., static, animated) to maximize visibility across platforms and devices.
• A/B Testing: Test different ad variations (images, copy, CTA) to determine which banners deliver the highest performance and conversion rates.
• Placement Strategy: Choose the best-performing ad placements (websites, apps, social media) to reach the target audience effectively.
• Retargeting Setup: Implement retargeting strategies to show banner ads to users who have previously engaged with the client’s website or content.
• Performance Tracking: Monitor key metrics like impressions, click-through rates (CTR), and conversions, providing regular performance reports.
• Ongoing Optimization: Continuously adjust targeting, creative elements, and bidding strategies to improve ad performance and return on investment (ROI).

Video Ad Creation & Management

Video Ads
• Video Ad Concept Development: Work with the client to develop a creative concept that aligns with campaign goals and engages the target audience.
• Scriptwriting: Write engaging, concise scripts that communicate the client’s message effectively and drive action.
• Video Production Management: Oversee video production, ensuring high-quality video content with professional editing, sound design, and visual effects.
• Ad Format Optimization: Produce video ads in multiple formats (e.g., YouTube pre-roll, Facebook feed, Instagram Stories) to ensure platform compatibility.
• Audience Targeting: Use detailed targeting to ensure the video ads reach relevant audiences based on interests, demographics, and behaviors.
• Ad Placement Strategy: Strategically place video ads across platforms like YouTube, Facebook, Instagram, and display networks to maximize reach.
• Video Retargeting: Set up retargeting ads to reach users who have engaged with the video but didn’t convert.
• Performance Tracking & Reporting: Track key performance indicators (views, engagement, CTR, conversions) and provide regular reports to the client.
• A/B Testing: Test different video versions (length, CTA, visuals) to identify which format performs best.
• Ongoing Optimization: Continuously refine video ad campaigns based on performance data to enhance engagement and ROI.

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