My Portfolio

Google Ads Setup & Management

Google Ads
• Account Setup & Configuration: Creation or optimization of a Google Ads account.
• Keyword Research & Strategy: Comprehensive keyword research to target relevant search terms.
• Campaign Structure & Setup: Design and organization of campaigns (Search, Display, Video).
• Ad Creation: Development of ad copy, display ads, and video ads.
• Bidding Strategy & Budget Management: Optimization of bidding strategies and budget.
• Targeting & Audience Segmentation: Setup of location, device, and remarketing targeting.
• Conversion Tracking Setup: Setup of Google Ads and Tag Manager for tracking conversions.
• Ad Extensions: Setup of ad extensions to improve ad visibility and CTR.
• Performance Monitoring & Optimization: Regular monitoring and optimization of campaigns.
• Remarketing Campaigns: Creation of custom remarketing campaigns.
• Reporting & Analysis: Monthly reports on key campaign metrics.
• Ongoing Support & Adjustments: Continuous adjustments to optimize campaigns.

Facebook Ads Setup & Management

Facebook Ads
• Account Setup & Configuration: Creation or optimization of Facebook Ads Manager.
• Audience Research & Targeting: Research and segmentation based on demographics and interests.
• Campaign Strategy & Planning: Development of a comprehensive campaign strategy.
• Ad Creation: Design and creation of images, videos, and carousel ads.
• Pixel Setup & Conversion Tracking: Installation of Facebook Pixel and custom conversions.
• Bidding & Budget Optimization: Optimization of budget and bidding strategies.
• Ad Placements: Strategic selection of placements (Facebook, Instagram, Messenger).
• Remarketing Campaigns: Setup of dynamic remarketing ads.
• Performance Monitoring & Optimization: Continuous monitoring of key performance metrics.
• Reporting & Analytics: Weekly or monthly reports on campaign results.

Display Ad Creation & Management

Banner Ads
• Ad Strategy Development: Collaborate with the client to define the goals and target audience for banner ad campaigns.
• Custom Banner Design: Create visually appealing and brand-aligned banner ads optimized for various display networks (Google Ads, Facebook, etc.).
• Ad Copywriting: Craft compelling and concise ad copy that grabs attention and encourages clicks.
• Target Audience Research: Perform in-depth audience research to ensure the ads are shown to the right people at the right time.
• Ad Size Optimization: Design banners in multiple sizes and formats (e.g., static, animated) to maximize visibility across platforms and devices.
• A/B Testing: Test different ad variations (images, copy, CTA) to determine which banners deliver the highest performance and conversion rates.
• Placement Strategy: Choose the best-performing ad placements (websites, apps, social media) to reach the target audience effectively.
• Retargeting Setup: Implement retargeting strategies to show banner ads to users who have previously engaged with the client’s website or content.
• Performance Tracking: Monitor key metrics like impressions, click-through rates (CTR), and conversions, providing regular performance reports.
• Ongoing Optimization: Continuously adjust targeting, creative elements, and bidding strategies to improve ad performance and return on investment (ROI).

Video Ad Creation & Management

Video Ads
• Video Ad Concept Development: Work with the client to develop a creative concept that aligns with campaign goals and engages the target audience.
• Scriptwriting: Write engaging, concise scripts that communicate the client’s message effectively and drive action.
• Video Production Management: Oversee video production, ensuring high-quality video content with professional editing, sound design, and visual effects.
• Ad Format Optimization: Produce video ads in multiple formats (e.g., YouTube pre-roll, Facebook feed, Instagram Stories) to ensure platform compatibility.
• Audience Targeting: Use detailed targeting to ensure the video ads reach relevant audiences based on interests, demographics, and behaviors.
• Ad Placement Strategy: Strategically place video ads across platforms like YouTube, Facebook, Instagram, and display networks to maximize reach.
• Video Retargeting: Set up retargeting ads to reach users who have engaged with the video but didn’t convert.
• Performance Tracking & Reporting: Track key performance indicators (views, engagement, CTR, conversions) and provide regular reports to the client.
• A/B Testing: Test different video versions (length, CTA, visuals) to identify which format performs best.
• Ongoing Optimization: Continuously refine video ad campaigns based on performance data to enhance engagement and ROI.

Landing Page Setup & Management

Landing Page
• Landing Page Strategy Development: Collaborate with the client to define the objectives and key actions (e.g., lead capture, sales, sign-ups) for the landing page.
• Custom Landing Page Design: Create visually appealing and responsive landing pages tailored to the client’s brand, ensuring compatibility across all devices.
• Conversion-Focused Copywriting: Write persuasive and action-driven copy to engage visitors and guide them toward the desired call-to-action.
• A/B Testing: Set up and manage A/B testing for page elements such as headlines, CTAs, images, and form fields to optimize performance.
• Form Integration: Implement custom forms to capture leads and collect relevant user information, integrated with email marketing or CRM systems.
• Page Speed Optimization: Ensure the landing page loads quickly across all devices to reduce bounce rates and improve user experience.
• SEO Optimization: Basic on-page SEO to enhance visibility on search engines, including meta tags, alt text, and structured data.
• Mobile Optimization: Design landing pages that are fully optimized for mobile users to enhance conversions on mobile devices.
• Lead Magnet Integration: Embed lead magnets (e.g., downloads, free trials) to capture leads and incentivize conversions.
• Analytics & Reporting: Set up tracking and analytics tools to measure key metrics such as traffic, conversion rates, and user behavior.
• Ongoing Page Optimization: Regularly update and optimize the landing page based on performance data and evolving business goals.
• Retargeting Setup: Integrate retargeting pixels for users who visit the landing page but don’t convert, ensuring they’re targeted with follow-up ads.

Webpage Setup & Configuration

Website
• Domain Registration and Setup: Assistance with purchasing and configuring a domain name.
• Web Hosting Setup: Guidance or setup of reliable web hosting.
• CMS Installation: Installation of a Content Management System (CMS) like WordPress, Shopify, or custom CMS.
• Custom Design & Layout: Custom website design tailored to the client’s brand.
• Content Integration: Integration of client-provided content (text, images, videos).
• E-Commerce Functionality: Setup of platforms like WooCommerce, Shopify, or custom solutions (if applicable).
• Website Security: Installation and configuration of SSL certificates and security plugins.
• Performance Optimization: Page speed and performance optimization across devices.
• SEO Optimization: Basic on-page SEO setup (meta descriptions, alt text).
• Contact Forms and Call-to-Actions: Setup of forms and clear CTAs.
• Training & Handover: Training on managing the site post-launch and optional ongoing support.

Social Media Creation & Management

Video Posts

• Video Content Strategy: Develop a content calendar that aligns video posts with key marketing goals.
• Short-Form Video Production: Create engaging short-form videos optimized for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Storytelling Videos: Craft compelling narratives that connect with the audience and promote brand values.
• Explainer Videos: Produce informative explainer videos to educate the audience about products or services.
• Promotional Videos: Create attention-grabbing promotional videos tailored for sales events, product launches, or special offers.
• Behind-the-Scenes Footage: Offer viewers a glimpse behind the scenes to build brand authenticity and connection.
• Event Highlights: Capture and share event highlights to keep your audience engaged and informed.
• Live Video Management: Manage live streams on social media platforms to boost engagement and real-time interaction.
• Video Captions & Subtitles: Add captions and subtitles to videos for accessibility and higher engagement.
• Video Post Optimization: Optimize video content for platform-specific best practices (aspect ratios, length, etc.).

Image Posts

• Branded Graphics: Design custom branded graphics to maintain consistent aesthetics and boost brand recognition.
• Product Photography: High-quality product photos with eye-catching captions to drive sales.
• Customer Testimonials: Share powerful customer testimonials with imagery that resonates with your target audience.
• Infographics: Create engaging infographics to simplify complex data and make it shareable.
• Quotes and Brand Messages: Design visually striking quote images and brand message posts that align with the brand’s tone.
• Before & After Posts: Showcase transformation through before-and-after images, perfect for services like fitness, home improvement, or beauty.
• Event Announcements: Craft visually engaging event announcements with clear and enticing calls-to-action.
• User-Generated Content (UGC): Curate and share user-generated content to encourage community engagement.
• Seasonal Posts: Create festive and seasonal posts that keep your audience excited and relevant.
• Campaign-Specific Graphics: Develop image posts tailored for specific marketing campaigns or promotions, optimized for each social media platform.

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