Creating vertical videos vs landscape videos
Vertical videos are video content that has been shot or edited so that it is taller than it is wide. This format is best for social media platforms such as Instagram and Snapchat, as it takes up more of the screen real estate and allows for more content to be viewed in one go.
Landscape videos are video content that has been shot or edited so that it is wider than it is tall. This format is best for viewing on larger screens such as televisions and computer monitors. It also allows for more detailed visuals and effects.
Which is better depends on the content and the platform it is being viewed on. For example, if the content is to be shared on social media, vertical videos are usually more effective as they take up more of the screen real estate. However, if the content is to be viewed on a television, landscape videos may be better as they allow for more detail to be seen.
Which version are people comfortable with?
It largely depends on the audience and the platform they are viewing the content on. As vertical videos are more commonly seen on social media platforms, they are more likely to be more familiar to the viewer. On the other hand, landscape videos are more likely to be seen on larger screens, such as televisions, so people may be more accustomed to this format.
Should I do both?
It depends on the content and the platforms it is being shared on. If the content is going to be shared on social media it is best to create a vertical video to maximize screen real estate. However, if the content is going to be shared on a larger screen, such as a television, then it may be best to create a landscape video to take advantage of the larger screen size.